Yanina Nikitina | About Yanina Nikitina, Transfomational Coach
Everything you every wanted to know about me and my life and what brought me to this space in my life where we meet.
Transfomational Coach
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This is me

So here is a little piece of my story which explains who I am and what brought me to coaching.

I grew up in a very centre of a beautiful city of Saint Petersburg, Russia and this is where I received my Master Degree in Child Psychology.

After graduating from Uni, I went to France first for a year to study French, and then after 2,5 year break, I came back to Paris and stayed there for 3 more years studying all sorts of marketing and ended up with a Master Degree in Luxury Marketing in my hand. And with a good level of French, bien sur.

Next stop – London. After having spent 3 years in Paris I was ready to move on and London was my unachievable dream. “Unachievable” because in my mind London was for those “serious” professions like bankers, doctors and engineers. And who was I to have a place in that magnificent city? Just a pretty blond girl who thought that she had nothing to offer. Yep, my self-esteem back then was way below-zero.

Anyway, truly believing that it was impossible for me to get a job in London, I was still applying for jobs there. And something happened. Something, which, as I see it now, was meant to happen – I got a job offer for a big luxury brand. Not only they offered me a position in London, they also agreed to provide me with a work permit. It took exactly 2 weeks between my 1st interview and the phone call which I will never ever forget when I was actually offered the job. The whole process was smooth and fast. It was exactly how things happen when and if they are meant to happen. You feel like you are not doing any efforts. You just show up and things put themselves together in a beautiful puzzle. This is exactly what happened with my move to London. Though back then expression “meant to be” didn’t exist in my vocabulary. I believed that everything depended 100% on me. (ha-ha-ha).

For many years after I got this job I believed that the way it happened was just pure luck and nothing else. Well, I completely ignored the fact that I actually put a lot of efforts in those 3 interviews I had. Anyway, I moved to London and had worked in luxury retail for long 5 years until I received my permanent residence which kind of untied my hands and allowed me to do any job I wanted. I forgot to mention that for many years my secret dream was to become a celebrity fashion stylist. I wanted to become a second Rachel Zoe and to dress celebrities for the red carpet and I was ready to move to New York or Los Angeles one day. So, I left retail and took a job in a restaurant which allowed me to be super flexible with my time and simultaneously I launched my styling career.

During 4 years I had been doing a lot of styling “stuff” which gave me a lot of experience and creative satisfaction and joy but, by some reason, financially my styling career didn’t want to take off and my restaurant job was still paying my bills. I had a lot of frustration around this again blaming myself for not doing enough until I clearly came to realise that I didn’t want to be a fashion stylist AT ALL. It didn’t happen overnight and some events which happened to me 2 years prior to this made me look inside and rediscover myself and find self-love. With this came this yearning to be of service. I didn’t see how I was contributing to this world by being a fashion stylist. Of course, this world needs fashion stylists but I just realised that my place was somewhere else. I guess I just arrived to what Dr. Wayne Dyer called “the afternoon of life”. And this is where coaching came alone, quite unexpectedly. A decision to do a coaching course turned out to be one of the best decisions of my year 2016. Coaching gives me this feeling of “being of service” and seeing sparkles in the eyes of my clients when they find answers which help them to move forward makes me happy. So here I am. Yanina Nikitina Fashion Stylist turned into Yanina Nikitina Transformational Coach. What a change indeed.

It didn’t happen overnight and some events which happened to me 2 years prior to this made me look inside and rediscover myself and find self-love. With this came this yearning to be of service. I didn’t see how I was contributing to this world by being a fashion stylist. Of course, this world needs fashion stylists but I just realised that my place was somewhere else. I guess I just arrived to what Dr. Wayne Dyer called “the afternoon of life”. And this is where coaching came alone, quite unexpectedly. A decision to do a coaching course turned out to be one of the best decisions of my year 2016.

Coaching gives me this feeling of “being of service” and seeing sparkles in the eyes of my clients when they find answers which help them to move forward makes me happy. So here I am. Yanina Nikitina Fashion Stylist turned into Yanina Nikitina Transformational Coach. What a change indeed.

YANINA NIKITINA
TRANSFORMATIONAL COACH